Press kit
Everything you need to write about Appricio: facts, the story, screenshots, and downloadable assets. For anything else, or a promo year of Plus to test with, email hello@appricio.com. It is read by a person and answered within a day.
The kit contains the app icon, all eight App Store screenshots at full resolution (1320×2868), the founder photo, and a plain-text fact sheet.
The one-liner
The travel guide that tells you to skip the Eiffel Tower.
Boilerplate
Appricio is an AI-native travel guide that replaces the endless list with a few opinionated picks for what to do right now. It reads your location, the hour, the weather and your taste, hands you the few places a local would actually choose, and explains why each one fits. It is brave enough to call out tourist traps, and it ranks nothing by who pays.
All 50 launch cities are curated in depth and free in full. Plus ($29.99/yr) adds unlimited saves, multi-day trip planning, the events calendar and arrival alerts, and worldwide coverage, which has begun: 12 further cities are live on Plus today. iPhone now, Android next.
Fact sheet
| Product | Appricio for iPhone. Free, with an optional Plus subscription at $29.99 per year |
| Launched | August 7, 2026 on the App Store (quiet release); public launch August 19, 2026 on Product Hunt |
| Current version | 1.2.1, released October 2, 2026: fixes from a full review of 1.2.0 and a better answer to what to do right now (what a place is known for leads the feed, a table when you are hungry, a ski resort waits for winter). 1.2.0, released September 20, 2026, brought the Magazine: one short opinionated article a month per city, every place in it a live venue; plus the planning dials, landmark and culture-house marks, trip events by date, street addresses |
| Coverage | 62 cities curated in depth across six continents, 12,600 venues. The 50 launch cities are free in full; the further 12 are on Plus |
| Free vs paid | The 50 launch cities are free in full, forever. Plus ($29.99/yr) adds unlimited saves, multi-day trip planning, the events calendar and arrival alerts, and worldwide coverage: 12 cities beyond the free 50 are live on Plus today, with any city on Earth on demand to follow |
| The Magazine | A tab of short, opinionated articles per city (First 24 hours, Where the city eats lunch, Bars that are not for tourists, This season, Weekend getaways, the city without the queues), one new article per city per calendar slot; every place named is a live Appricio venue and opens in the app. Free to read. In the app since 1.2.0 |
| Links | App Store · appricio.com · Product Hunt |
| Contact | hello@appricio.com |
The story
Martin Tantow spends his days on the other side of the table: partner at Pegasus Tech Ventures in Silicon Valley, and before that a serial entrepreneur who founded and sold 3scale (acquired by Red Hat), Scaler, and CloudTimes. Appricio is the app he kept waiting for someone else to build. Nobody did. So he built it himself, alone.
The itch is one every traveler knows. Land somewhere new, open the usual apps, and drown: fifty pins, a top-100 list, forty reviews deep and still no answer. Every travel app hands you options. None of them help you choose.
Appricio is the opposite bet. It reads the moment you are in, commits to the few picks a local would actually choose, says why, and offers a Plan B if you have already been. It will even tell you to skip the Eiffel Tower when the queue is two hours and landmarks are not your thing. What Lonely Planet was decades ago, rebuilt for the AI era.
Photo is in the kit. More about Martin: tantow.com
How it works, technically
Ranking is a deterministic TypeScript scoring engine: distance, time-of-day fit, weather fit, learned taste weights, and an editorial significance score. Venues are never ranked by star ratings or by who pays. An LLM (Anthropic's Claude) is used for exactly three things: writing the editorial "why" behind each pick, generating the city guides, and writing the Magazine articles, where every place named is bound to a verified Appricio venue and an audit refuses an article before it is published. It never picks or orders anything. Every venue photo is machine-verified before it ships. The app is guest-first with no signup, works offline for cached cities, and shows no ads.
What Appricio is not
A reviews aggregator. A directory you scroll forever. A feed of sponsored placements. A social network. It is what to do, where you are, right now, and a real plan when you travel.
Screenshots
All eight screenshots at full App Store resolution are in the kit.
Brand
The wordmark is set in Fraunces with a terracotta full stop: appricio. Please do not restyle the icon or place it on busy backgrounds.
Featured on Appricio
Every venue in the app is chosen editorially and none of them can pay for it. Venues get a badge kit to say so, and the rule is written out in full on appricio.com/featured. The badge assets are downloadable there.