Appricio · United Kingdom

What to do in London, right now.

London is enormous and weather-dependent; the whole trick is the right thing nearby, right now. That's exactly what Appricio does — one confident pick, with a Plan B if you've seen it.

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London, United Kingdom
The short list

What Appricio would tell you to do in London

Restaurant · Smithfield, Clerkenwell

St. John

Fergus Henderson's nose-to-tail temple in a former bacon smokehouse — the restaurant that defined modern British cooking, built around bone marrow, offal, and unflinching seasonality.

Café · Whitechapel

Rinkoffs Bakery

A four-generation family bakery founded in 1911 by a Ukrainian immigrant, still turning out challahs, old-school slab cakes, and their own invention the Crodough — a croissant-doughnut hybrid that…

Bar · Bethnal Green

Satan's Whiskers

East London's original neighbourhood cocktail bar — daily-changing menu of ~900 drinks, flat-rate pricing, hip-hop on the speakers, dimly-lit booths, and a crowd that's as likely to be bartenders on…

Park · Greater London

Hampstead Heath

Climb Parliament Hill first thing and you get the whole London skyline laid out below you — on a clear morning it's one of the best free views in the city.

Shop · Chelsea

John Sandoe (Books) Ltd

Trading since 1957 across a warren of three interconnected old shop floors off the King's Road, with 30,000 titles stacked into low-ceilinged rooms — the booksellers here are legendarily well-read…

Restaurant · Euston

Roti King

A basement Malaysian canteen that earned its cult status the hard way — long queues for roti canai made to order, beef rendang, and mutton kari at prices that make no sense for how good it is.

London, decided in 30 seconds.

Stop scrolling fifty options. Appricio gives you the one — with a reason, and a Plan B if you've seen it.

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