Restaurant · Jongno
Gwangjang Market
Korea's oldest market, open since 1905 — the bindaetteok (mung bean pancakes) and mayak gimbap stalls are where Seoul office workers and grandmothers eat on weekday lunch breaks, not tourists.
Appricio · South Korea
What to do in Seoul, right now.
Seoul moves fast and stays up later. Appricio keeps pace — one strong pick for the hour, from late-night markets and pojangmacha to the quiet hanok lanes most visitors miss.
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The short list
What Appricio would tell you to do in Seoul
Citywide — Dongdaemun (Sparex), Gangnam (Lotte Gold Rose), Hongdae (Hongdae 24hr Bulgama)
Insadong Spa & Sauna
The communal heated bathhouse is a cornerstone of Korean daily life — saunas, soaking pools, baked eggs, and the option to sleep over; no visit to Seoul is complete without one.
Restaurant · Myeongdong
Hadongkwan
A Seoul institution since the early 1930s, serving a single dish — gomtang (slow-simmered beef bone soup) — to perfection.
Bar · Gyeongnidan-gil, Itaewon
Korean Bistro Mr.Ahn's Makgeolli
Korea's first Michelin Bib Gourmand traditional liquor bar — no additives, no gimmicks, just serious house-brewed makgeolli paired with food that honours Korean culinary heritage, in a room buzzing…
Shop · Hapjeong
Blue elephant
A renovated warehouse near Hapjeong Station that blurs indie record store, gallery, and fashion boutique — rare vinyl, obscure art books, limited ceramics, and an in-house clothing line rooted in Korean craft.
Bar · Mangwon-dong
Mangwon Market
The cluster of orange-tent street bars near Mangwon market — plastic stools, ₩3,000 bowls of makgeolli, pajeon arriving fast — where actual Mapo residents stop on the way home; not a tourist…
Seoul, decided in 30 seconds.
Stop scrolling fifty options. Appricio gives you the one — with a reason, and a Plan B if you've seen it.
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